In 2007, Pipetto was founded at Portobello Market, in London’s Notting Hill.
Designer and founder, Chantal Therien, handcrafted a range of glamourous mens and womens western belts, each unique using vintage artifacts, ornate metal buckles and worn-in leathers to create one-off pieces.
In late 2007, the small brand launched online, photographing friends to model the handmade belts and word-of-mouth to build up a small following.
In 2008, after seeing the brand online, ready-to-wear label Rodnik approached Pipetto and commissioned a range of accessories for their 2009 S/S Collection to be shown at Rodnik’s London, New York and Milan fashion week run way shows.
The high-profile runway shows, attended by the likes of Anna Piaggi (of Italian Vogue), saw Pipetto’s commissioned range land in the September’s Vogue coverage, cover of the London Paper, InStyle and a number of other high-profile magazines.
In 2009, after getting seed-funding from the commissioned range and early sales, Pipetto had enough funding to start expanding its product range.
Given Pipetto’s background of handcrafted leather products, Chantal saw a niche in the market and re-oriented the brand to focus on premium trend-lead technology accessories.
The first products under the new direction, were a range of luxury leather laptop sleeves which were first taken into Selfridges in November 2009.
In 2010, after initial success of the capsule collection in Selfridges, Pipetto expanded its range of technology accessories
into luxury cases for iPhone, iPod and BlackBerry.
In order to be able to produce in scale, UK manufacturing had to move off-shore while continuing to source UK materials and Italian leathers, to keep the luxury look and feel to remain in the premium, fashion-technology niche.
The move allowed Pipetto the scale to partner with two UK distribution partners, who launched the brand into a number of UK retail partners, such as Harrods, John Lewis, Orange, Apple Resellers and Airport Stores.
In 2011, after establishing UK distribution channel for its core range, Pipetto approached Harvey Nichols to launch a collaboration of limited-edition iPhone and iPod accessories for their UK and Ireland stores.
The range was a 10 piece collection of iPhone and iPod accessories made from bright coloured, luxury snakeskin which sold-out in-store.
The collaboration was the first co-branded collaboration to hit mainstream retail and helped solidify Pipetto’s place as a luxury fashion technology brand in the UK.
The notoriety got the brand noticed and lined up for it’s next major project.
In early 2012, Pipetto launched its biggest collaboration range yet. A collaboration range with Apple Europe, that set itself apart from all other brands in terms of quality, design and style.
The Harlequin range, a designer range of 10 iPhone accessories currently sits in the top tier of Apple’s premium accessories and is one of the top-selling collections across Europe.
As part of an exclusive list of 7 brands to design in collaboration with and exclusively for Apple Europe, Pipetto’s accessories are now available in Apple in over 20 countries across Europe both, online and retail, and from Pipetto’s official online store.