I read an inspiring article recently by Google, on all the things they had done over the years that didn't work out and they had to publicly retract their enthusiasm on. At the end of the day, this is what I think makes them pretty extraordinary and it reminded me that essentially what makes a company great is the process of trying, assessing and re-trying based on what works. Sometimes you have to figure out what doesn't work, but that's not always obvious initially, especially when you're trying to create something new and better than your competitors.
Just over 3 years ago, when Pipetto was still a 'hobby', there were no premium technology accessories in the market. No leather laptop sleeves, no material or colour choice on cheap or even luxury iPhone cases, and 'SmartCases' weren't even a twinkle in Apple's eye.
So we started where anyone starts, with an idea of what we thought people wanted (based on what we liked!) and we grew, tweaked, culled, redesigned, and kept making and tweaking products, with the proviso that whatever we did had to be classic, clever, well made and something we'd be proud to use.
So in honor of that, the new launch of our website and growing catalogue of evolving products that all aim to add value to your technology and make you proud to use them, here's a little visual history of where Pipetto has come from. I hope you'll continue the journey with us as we continue to evolve!
Chantal
Pipetto - Circa 2009
Pipetto - 2010 - June 2011
Pipetto - July 2011
