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the pipetto journey

From humble beginnings on London’s Portobello Road Market in 2007, Pipetto has become one of the leading brands for premium, functional and design lead iPhone & iPad cases in the global market. Below are some of the highlights from the journey of growing from a small market stall in London, into a brand with products available in over 36 countries, more than 6000+ retail stores and counting...

'07

portobello market

In 2007, Pipetto was founded at Portobello Market, in London’s Notting Hill. Designer and founder, Chantal Therien, handcrafted a range of glamorous Mens and Womens western belts, each using vintage artefacts and ornate metal buckles to create one-off pieces. In late 2007, the small brand launched online, photographing friends to model the handmade belts and word of mouth to build up a small following.

  • WHAT

    Handmade Belts

  • WHERE

    London

'08

pipetto for rodnik

After seeing the brand online, ready-to-wear label Rodnik approached Chantal to design a commissioned a range of accessories for their 2009 S/S Collection, to be shown at Rodnik’s London, New York and Milan fashion week runway shows. The high-profile runway shows, attended by the likes of Italian Vogue, saw the commissioned range land in the September’s Vogue coverage, cover of the London Paper, InStyle and a number of others.

  • WHAT

    Handmade Belts

  • WHERE

    NYC and London Fashion Week

'09

launches in retail stores

After getting seed-funding from the initial sales, Pipetto self-funded an expansion of the product range. Given her background of handcrafted leather products, Chantal saw a niche in the market and re-oriented the brand to focus on premium trend-lead technology accessories. The first products under the new direction, were a range of luxury leather laptop sleeves which were first taken into Selfridges (London) in November 2009.

  • WHAT

    Luxury MacBook Sleeves

  • WHERE

    Selfridges London

  • TOTAL UNITS SOLD

    800
'10

UK DISTRIBUTION

With early success of the capsule collection in Selfridges, the range of technology accessories expanded to include luxury cases for iPhone, iPod and BlackBerry. Keeping the luxury look and feel it had come to be known for, the brand brand set its vision to offer a functional, fashionable solution in fashion-technology retailers and partnered with two UK distribution partners, who help launch the brand into a number of UK retail partners, such as Harrods, John Lewis, Orange, Apple Premium Resellers and UK Airport Stores.

  • WHAT

    iPhone & iPod accessories

  • WHERE

    Harrods, Apple Resellers, John Lewis

  • TOTAL UNITS SOLD

    1,620
'11

HARVEY NICHOLS
COLLABORATION

After establishing a UK distribution channel made the products more well known, famous UK fashion retailer Harvey Nichols approached us to launch a collaboration of limited-edition capsule collection of iPhone and iPod accessories. The collaboration was the first co-branded collaboration to hit mainstream retail, and quickly sold out in store, helping to solidify Pipetto’s place as a fashion technology brand in the UK.

  • WHAT

    iPhone & iPod accessories

  • WHERE

    Harvey Nichols

  • TOTAL UNITS SOLD

    2,245
'12

EXCLUSIVELY FOR APPLE

Pipetto launched its first “Designed for Apple” collection, in collaboration with Apple Europe. The range of Apple Exclusive Products sat in the top tier of Apple’s premium accessories and was one of the top-selling collections across online and in-store in Europe. As 1 of 7 exclusive brands to design in collaboration with and exclusively for Apple Europe, Pipetto’s accessories became available in Apple in over 20 countries.

  • WHAT

    10x iPhone accessories and 9x MacBook sleeves

  • WHERE

    Apple Europe

  • TOTAL UNITS SOLD

    6,247
'13

ORIGAMI LAUNCH &
EXPANSION INTO BENELUX

With a successful iPhone range, we turned our sights to iPad — and creating a functional, affordable, premium solution for iPad users. Thus was the birth of the “Origami Case”, which has since become synonymous with t he brand and gone on to become our #1 selling rockstar product.

  • WHAT

    Origami Case

  • WHERE

    Benelux

  • TOTAL UNITS SOLD

    32,320
'14

LAUNCH IN THE MIDDLE EAST

With a best-selling range of new products, we set our sights on expanding our distribution outside of Europe. Partnering with a distributor in the Middle East, we worked together to expanded into retailers in Qatar, Jordan, Egypt, Saudi Arabia, UAE, Kuwait, Lebanon and Bahrain.

  • WHAT

    Origami Case

  • WHERE

    Middle East

  • TOTAL UNITS SOLD

    97,859
'15

LAUNCH IN SWEDEN
& ICELAND

With products sold now over 5x what they were 24 months earlier, we spent quite a lot of time in 2015 fine-tuning our systems, manufacturing processes and growing our team. We also started undertaking preparations for one of the biggest product ranges we had ever launched - a range of new iPhone inter-changable accessories. We also found a bit of time to add a few new countries to our map of retail partners!

  • WHAT

    iPhone inter-changable accessories

  • WHERE

    Sweden & Iceland

  • TOTAL UNITS SOLD

    207,976
'16

INTER-CHANGABLE
MAGNETIC IPHONE RANGE
& RUSSIA LAUNCH

With the launch of our revolutionary new inter-changable magnetic range of iPhone cases, combining the ultimate in functionality and fashion, we saw our unit sales nearly double — from all years before combined! At the same time, our new product range helped us partner with reStore to launch in nearly 100 new stores in Russia.

  • WHAT

    Magnetic

  • WHERE

    Russia

  • TOTAL UNITS SOLD

    378,298
'17

HALF A MILLION UNITS
SOLD WORLDWIDE

In 2017 we saw the launch of new retail partners in Taiwan, Ukraine, South Africa, Czech, Latvia, Iran, Malta, Poland, Slovakia and Andorra which meant we surpassed our first half-million products sold worldwide in 2017! With a total of 34 countries and over 650 stores stocking our products worldwide!

  • WHAT

    Launch of iPhone inter-changable accessories

  • WHERE

    10+ New Countries

  • TOTAL UNITS SOLD

    585,402
'18

LAUNCH IN JAPAN,
PHILIPPINES AND INTRODUCE
ORIGAMI SHIELD

2018 was an incredibly busy and exciting year for us! After spending over a year developing a product combining the functionality our customers love in the Origami Case with Military grade durability, we finally launched our first ruggedised drop-tested Military Spec (MIL-STD-810G) case — the Origami Shield. It's a highly protective, highly functional, 5-in-1 iPad case for those who need the ultimate in protection but don’t want to compromise on functionality. We also launched in two new territories — the Philippines and Japan — adding over 2500 new stores to our global stockists (for a total of 3200+) across 36 countries!

  • WHAT

    Origami Shield

  • WHERE

    Japan & Philippines

  • TOTAL UNITS SOLD

    850,322

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